Your brand is what people say about you when you’re not in the room.

– Jeff Bezos

“ Your brand is what people say about you when you’re not in the room. ”

– Jeff Bezos

Conversations are happening
about brands
in communities
they don’t belong to
among people
unknown to them.

Yebo introduces a brand to their
indirect audience
by digitally fingerprinting media assets allowing brands to find, track, and engage in organic community conversations where their content is the topic.

The Problem

Brand Managers publish content across various channels to their own direct audience, and they even have useful tools for measuring engagement – likes to retweets and beyond. 

something is missing . . .
When their fans take the content to another audience on another platform, brands are
left behind with no visibility.

The Solution

Yebo Provides

Access and insight to organic brand engagement with digital content beyond direct channels of distribution.
Digital Fingerprinting tools to publish, track and trace where content appears across the web in any format.
Sentiment, Velocity, and Impact metrics so brands can decide when and where to join the conversation.

Yebo provides a DRM-like solution to fingerprint any digital content.

Publish directly from the Yebo Asset Manager or any other publishing tool.

Yebo crawls the web to find and analyze Sentiment, Velocity, and Impact for any digital matches (Including modified content.)

Yebo leverages machine learning to highlight breakout content, giving brands unique opportunities to participate in organic conversations.

Track brand sentiment all the way down to a specific asset and differentiate between direct and indirect audiences

Alert user to new audiences by tracking breakout content in untargeted communities

Breakdown performance by impact, including by influencer, community, and asset specific contributors

Our Team

Zack Karlsson

President & CEO, Co-Founder

Former VP of Business Development at Capcom, a leading video gaming company (market cap $3B)

David Mandel

Chairman & Co-Founder

Cofounder of an AI company used by most of the major firms on Wall Street.

Marty Brodbeck

Board Member

CTO of Booking.com (holding company for Hotels.com and Priceline). Previously CTO of Pearson Publishing, and Head of Enterprise Architecture for Pfizer and Merrill Lynch.

Dr. Keith Devlin

Board Member

Department of Mathematics at Stanford University, Professor Emeritus.

Robert Daly Jr.

Board Member

Top private wealth manager at Morgan Stanley by client asset size. Prior to his career in finance, senior executive in the film and video game industry. The Daly family was the previous principal operator and large co-owner of the LA Dodgers baseball team.

Mike Capps


Dr. Michael Capps is a well-known technologist and CEO of Diveplane Corporation. Before co-founding Diveplane, Mike had a legendary career in the videogame industry as president of Epic Games, makers of blockbusters Fortnite and Gears of War.

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